SUPERIOR NUTRITION, UNLEASHED.
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible.
LIVING FOODS FOR THRIVING PETS
We believe every pet deserves to live life to the fullest. That’s why all of our products contain the highest quality wholesome ingredients, including 100% edible-grade meats and certified organic produce, to fuel a happy, healthy, vibrant lifestyle for years to come.
SPECIES APPROPRIATE NUTRITION
By offering your pet our raw food formulas, you’re providing them with a diet that closely mimics their natural eating habits in the wild. Through the use of species appropriate, highly digestible food products, Primal Formulas offer a better way for dogs and cats to assimilate essential nutrients.
Primal Formulas, Mixes and Grinds are made with fresh, antibiotic- and steroid-free whole muscle meat, organ meat and meaty bones with no added hormones. This combination of high-quality protein provides the essential amino acids, fatty acids, active enzymes and natural-source calcium necessary to support the overall health of your pet.
FOOD-BASED VITAMINS AND MINERALS
Our Formulas and Mixes incorporate essential vitamins and minerals through certified organic fruits and vegetables. You’ll never find synthetic supplements in our products — only unrefined, food-based nutrients to support immune, circulatory and digestive health.
We only use edible-grade ingredients. There are no pet-grade meats in any of our products. Primal Formulas contain meats, poultry and game sourced from 100% vegetarian-fed animals that are processed and inspected under strict guidelines for safety and sanitation. All proteins in our products are procured from sustainable ranches in the United States, New Zealand, Australia and Europe.